Renting out booth space at a bazaar is a cost-effective method of generating income for profit and nonprofit organizations alike. Finding the right participants will be the key to your success. This will require an effective method to market your bazaar that will reach the greatest number of prospective vendors at a price they can afford. Whether you are promoting a Christmas bazaar to benefit a senior center or an antique road show for high-end collectors, locating vendors for your booth space can be attained on any budget with proper planning.
Things You'll Need
- Computer with printer
- Internet access
- Colored paper and card stock
Establish an advertising budget. Calculate the revenue you anticipate generating from your booth rentals and subtract the fixed costs of putting on the event and the profit margin you need to make. The amount remaining will be your budget for advertising.
Research your local area to determine who your most likely participants are. Visit bazaar events to observe which vendors are most popular. You will want to concentrate your marketing efforts on types of businesses that have experienced success at these venues. Pick up business cards or get email addresses of vendors who might fit in with your bazaar so that you can follow up with an invitation.
Log on to the Internet to locate websites where you can advertise your bazaar to local vendors. Seek out websites that offer free advertising first. Add websites that require a fee only if it is within your budget.
Print promotional material for your bazaar from your home computer. Most computers have factory-installed design software, or you can download it for free on the Internet. Choose paper and card stock with bright colors that stand out.
Visit local businesses in your area that have bulletin boards where you can post your promotional material free of charge. These should be high traffic areas that are easily accessible to the public.
Contact your local Chamber of Commerce to solicit support of your bazaar. Many offices have newsletters that will advertise your bazaar at no cost.
Take out ads for your bazaar in local print publications. You can minimize your cost by creating your own print-ready advertisement as a PDF file that can be emailed directly to the publication.