Logo backdrops play a vital role in establishing identity for your brand during any conference, video or photograph concerning you and your business. Many options exist for creating a logo backdrop, and the proper method will vary depending on your presentation needs and the venue in which your backdrop will be used. This article demonstrates three examples of creating a logo backdrop for your branding purposes.
Things You'll Need
- Digital file of logo
- Digital projector (optional)
Printed Logo Backdrop
Create a digital file of your logo in a format appropriate for large scale printing. If you have a graphic designer or are familiar with graphic software, be sure your image file is at least 300 DPI, or dots per inch, in resolution to ensure that no distortion occurs during the enlargement. (see reference 1)
Proof your digital file for correct spelling, color balance and color settings. Consult with your printer before finalizing the digital file, and confirm the printer's printing settings. These will include color channels (RGB versus CMYK), margins, bleeds and image resolution. If the color on your print will go to the edge of the backdrop, also known as a bleed, be sure the printer is capable of printing this way and confirm the cost, as printing for bleeds is always more expensive.
Print your digital file with a professional printer specializing in large scale printings and banners. The actual size of the logo backdrop will depend on the image or use of the logo as a backdrop. If possible, do a mock-up shoot or set-up with the a large cloth or banner, to ensure that you have the right size logo before printing the final logo backdrop.
Digital Logo Backdrop
Place the subject of the image or video in front of a green screen, and shoot the footage necessary for the project. To best accomplish this, hire a professional photographer or videographer, as a large green backdrop can be easily provided with proper lighting in a studio setting. The backdrop must be a solid green for this method to work properly.
Convert your logo to a digital file, if not already in this format, and be sure the file is in an editable format. This allows the editor of the video or photo to adjust the logo to the proper size without losing any image quality.
Hire a professional photo or video editor to apply the logo backdrop to your photo or video footage. The green screen method is used predominately in video editing for graphic backdrops. Once the video is entered into an editing program, the editor uses a special process that will turn the green backdrop into any desired graphic; in this case, the logo backdrop will be the desired graphic added to the footage.
Projected Logo Backdrop
Convert the logo to a digital graphic file with a screen resolution of 72 DPI. This is the standard resolution for any projection, monitor or televised use. Using photo editing software, export the file as a JPG, and be sure that the image dimensions match the projected screen size, usually a 1024 pixels x 768 pixels or higher.
Position the projector, attached to a computer or laptop containing the digitalized logo file, in the proper location to project the logo as a backdrop. Conferences, board rooms and live performances often use this method for projecting logos and brand identity.
Test the logo backdrop for clarity, brightness and size prior to the start of the event. Place a volunteer in front of the logo backdrop and be sure the logo is clear to the audience with the speaker in position.