With an easy-to-remember name that's even easy to say when you're a bit tipsy, 7 and 7 is the go-to cocktail for whiskey neophytes. Although the drink doesn't have much mystique, its liquor -- Seagram's 7 Crown -- has an interesting history. Originally distilled by Seagram Company Ltd., Seagram's 7 was a true Canadian whiskey. But things changed when its parent company dissolved. Indiana-based Lawrenceburg Distillers, Inc. has bottled it since 2010, after London-based Diageo purchased the brand. Made with Canadian whiskey, bottled in America and owned by a British company, you can truly say 7 and 7 is a world drink.
Things You'll Need
- Highball glass
Fill a highball glass with ice.
Pour 1 part Seagram's 7 Crown whiskey over the ice.
Top off the ice with 7UP. Cut a vertical slit in a lemon wedge and slide it onto the rim of the glass to garnish.
Flaming 7 and 7
Pour a measured 2-ounce shot of Seagram's 7 Crown whiskey in a double shot glass. Cap the Seagram's 7 bottle and set it away from the shot glass.
Fill a highball glass with ice to 2 inches below the rim. Top off the ice with 7UP.
Ignite the Seagram's 7 using a safety lighter. Grasp the bottom of the glass and pour the flaming Seagram's in the highball. The flame will extinguish on contact.
7 on 7
Fill a highball glass with ice.
Pour 1 part Seagram's 7, Seagram's 7 Crown Cherry Stone whiskey or Seagram's 7 Crown Dark Honey whiskey over the ice.
Pour 1 part 7UP in the highball glass. Garnish with a lemon or lime wedge.
Tips & Warnings
- Only use heavy, thick-walled glasses for igniting alcohol.
- Don't light a drink with alcohol on your breath.
- Never drink ignited alcohol; always blow out the flame first.
- Don't pour more alcohol in a glass that already contains flaming alcohol.
- Drinks Mixer: Seagram's 7 Whiskey Cocktail Recipes
- The Bar: Seagram's Seven Crown
- Diageo: Whisk(e)y
- Broke and Thirsty: Technically Saturday: 10 Tips for Flaming Drink Safety & Success
- Funding Universe: The Seagram Company Ltd. History
- Drink's Mixer: 7 on 7 Recipe
- Cincinnati Business Courier: In Lawrenceburg, An Alchemy Distilled
- Photo Credit ConstantinosZ/iStock/Getty Images
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