Difficulty: Moderately Easy
Things You’ll Need:
- Tent
- Booth Decorations
- Sign with your business name
- Petty Cash
- Receipt Book
- Samples
- Tables
- Stools
- Shelves
- Lights
- Pen
- Calculator
- Nametags
Step1
Search for craft fairs in your area. Use the web, go to craft sores and look for postings and you can call the chamber of commerce for your area. Try to find craft fairs that will be better suited to your product.
Step2
Make a list of craft shows you’d like to attend. Narrow your list by finding out the following information from each show. Find out how many people attend, mix between crafters and vendors and what kinds of crafters attend.
Step3
Purchase equipment. Buy a pop up tent such as an EZ-Up, but make sure it’s the right size. Most craft fairs use 10 x 10 spaces. Some require backdrops and sidewalls, so buy one with sides. This will also be good for outside shows when it rains. Buy tables and shelves to showcase your product. Use different heights to display your products on your tables for better displays. Do this by building or buying table shelves.
Step4
Decorate your booth nicely. Make sure you look as professional as possible. Setup your booth area at home first so you know how you want things to look. Take a picture when you’re done. Having a picture will help you setup later and some shows require you send in pictures of your booth.
Step5
Make your booth inviting so that people will want to come in and look around. Add lights to your booth if it’s indoors so people can get a good look at your booth. Have everything ready for a good checkout experience. Make sure you have space for people to checkout and new people to come in at the same time.
Step6
Talk to people. Be friendly and outgoing. If the show allows, stand outside your booth and talk to people as they go by. Don’t be obnoxious. Just mention your product in an appropriate way or demonstrate them if you can.
Step7
Talk to other crafters. Your best source of information is from other crafters. You can find out what kinds of things sell the best which days are usually slower or faster and in general what to expect. You can also make contacts that will help you later. Some crafters will share their secrets with you about things such as what shows are the best.