For a short period in the early 1990s, a new product was added to soft drink shelves across the U.S.: clear colas. Both Pepsi and Coca-Cola launched clear beverages, complete with massive marketing campaigns and confusing slogans (Crystal Pepsi's tagline was "You've never seen a taste like this," for instance). Then, as suddenly as they had appeared, they were gone. Pepsi tried to launch a second clear cola, simply called Crystal, in 1994, but met with even less success than it had with Crystal Pepsi. Today, clear colas are a nostalgia item, as inextricably linked with the 1990s as parachute pants.