When you have a parenting question, need a baby product recommendation or are just looking to share experiences (or vent!), there is no better person to turn to than another mom. Moms have been there, done that for anything and everything related to kids, and we are an incredibly powerful and resourceful audience for getting the who, what, where, when and how of parenting.
Whether you have a specific mission as a mom or just want to connect with others, the huge population of moms on the Internet represents a great opportunity to build a community. According to eMarketer, approximately 33.5 million moms with kids under the age of 18 use the Internet on a daily basis. That’s a lot of moms to potentially connect to and share your story with. If you want to build a community online, here are some tips to get started:
First, ask yourself why you want to start an online community. Is it to share information on getting the most bang for your buck on kids’ products? Is it to find other moms who homeschool? Just to connect with others who have young kids and can relate to the woes of potty training?
Once you have determined the purpose, it’s time to build! The best way to build a community is to create a centralized area where everyone can converge. A number of user-friendly blogging platforms out there will help get you up and running quickly. Platforms to choose from include WordPress, Typepad, Blogger and Movable Type. Once you select a platform, all you need is an account, a title and content for your first post. When your first post is up, congratulations: You are now a mom with a blog! Now, you need to build your community.
Begin by promoting yourself and your blog on social networks like Facebook and Twitter. Look through mom blog directories on sites like Technorati, Tumblr and Mom Bloggers Club to find others who have built similar communities. Connect with other bloggers by being active in their communities: comment on their posts, add their blogs to your roll and ask them to do the same.
Having a voice, and most importantly, having fun and connecting with other moms around the Internet will help build an online community faster than you can say “We are moms, hear us roar!”
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