Amidst all of the hoopla over the announcement of the iPhone 5, one other prominent Apple product received an update as well: The iPod touch.
First launched in 2001, the iPod was the first Apple product to really crack the consumer market wide open. As of last October, the entire product line and its many iterations have sold 300 million units worldwide. Over the past several quarters, however, Apple has reported a steady decline in sales for the media players. Even in spite of that, though, the iPod touch has remained the top-selling portable music player thanks, probably, to its use of iOS, the same operating system that you find in the iPhone and iPad.
And last week, Apple introduced the most overhauled version of the iPod touch in quite some time.
The newly introduced fifth generation iPod Touch features a new 4-inch screen (just like its iPhone cousin) and will now come in a wider array of colors than ever before: Black, grey, pink, yellow, blue and red. The newest version will also feature updated front and rear cameras, AirPlay mirroring, and a host of other tantalizing features.
That said, I still have to wonder if a stand-alone device like this is even viable in today’s market. The iPod Touch doesn’t do anything that the iPhone 5 can’t, and yet it costs nearly the same as a phone with a contract. True, there is no contract to sign, but you also aren’t going to be able to use the data features when you are away from a Wi-Fi connection or make phone calls with it.
At this point, the only reason I can really see for buying an iPod touch would be for a child that isn’t ready for a smartphone. Even then, you have to ask yourself if you really want to pay at least $299 for a device that your kids will carry with them everywhere they go, and potentially lose or damage.
The iPod line certainly changed the way people look at Apple, and even considering the decline in sales, Apple still sells millions of them every quarter. You have to wonder, though, who all those people are who are purchasing them.