I truly believe there is no gift-giving occasion more fraught with obligation than Valentine’s Day. Love and money on their own are complicated issues; but Valentine’s Day combines the two in a heavily marketed, chocolate-covered holiday of romance. People often feel compelled to prove their love through grand, potentially expensive gestures. And unlike Christmas, where shoppers can usually take advantage of holiday sales and year-end clearances, prices around Valentine’s Day seem to continually increase.
We’ve tracked America’s recent Valentine’s Day spending habits. While some of these are common knowledge (shocker: men spend more than women!), a few of these facts may surprise you. For example, 25-34 year olds seem to be the most generous with their Valentine’s Day spending, followed by 18-24 year olds. And the price increase at restaurants on Valentine’s Day is a whopping 69%!
See how your Valentine’s Day spending habits compare with the rest of the nation. You’re sure to pick up a few money saving tips (or, for us single folks, fun facts that will undoubtedly serve us well at bar trivia that night.)