I grew up in the city, but never once had a lemonade stand. It’s such a pity because little did I know, I was missing out on a great opportunity to learn about business, goal-setting, community service … and make a little cash on the side. As soon as my son is a bit older, you better believe we’re setting up shop. Having a lemonade stand is a great summer activity for both parents and kids because it’s not only fun, it’s educational.
Running a lemonade stand with your kids can provide them with so much more than just monetary gain. On the outside it may seem like kids’ game, but you’ll find that a lot can be learned from lemons. Whether you decide to donate the funds to charity or keep the earnings, lemonade stands are a great way to teach kids about entrepreneurship.
Tips for Running a Successful Lemonade Stand:
- Location, location, location: Pick a high-traffic location. The more people that pass your stand, the more opportunity for sales.
- Weather: Choose a day thats warm but not a scorcher — you want your potential customers to be thirsty but you don’t want your kids and your ice to melt sitting in the sun waiting for customers.
- Create a delicious recipe: Try out a few different water, lemon, sugar ratios to perfect your signature recipe.
- Be unique: If you’re not the only stand on the block, beat out the competition by giving the customer a choice of flavors (offer the classic alongside a more original flavor like strawberry-basil, below). Consider selling a small treat alongside your beverages like homemade chocolate chip cookies, but keep them inexpensive to maximize your earnings.
- Appearance is everything: Create an attractive stand with lots of color and pizzaz to grab the customer’s attention.
- Set a price: Figure out what others in the neighborhood are charging and also what it costs to run your stand (building materials, ingredients etc…) then set a price that will enable you to cover those costs and still make a profit.
- Have fun: If you make this experience enjoyable for your kids, they will come away with a positive outlook on hard work and dedication and that in itself is priceless.
Strawberry Basil Lemonade
1 cup strawberries, trimmed
1 1/4 cups freshly squeezed lemon juice
1 ¼ cups sugar
3 cups water
1/4 cup basil, torn into smaller pieces
- Puree strawberries in a blender until smooth, then pour through a fine mesh sieve into a large pitcher to remove seeds. Pour in lemon juice, sugar, water and basil. Stir with a wooden spoon to dissolve sugar. Use the wooden spoon to slightly muddle (bruise) the basil to release its flavor. Serve over ice.