Zappos.com

Wikipedia

Zappos.com is an electronic commerce company specializing in footwear and is currently based in Henderson, Nevada, USA."Inc"> The company warehouse is located in Shepherdsville, Kentucky, along with an outlet store. In addition, Zappos has two outlets stores in Las Vegas, Nevada and Henderson, Nevada.

Since its founding in 1999, Zappos has grown to be the biggest online shoe store."CNN"> Zappos did "almost nothing" in sales for 1999, but grossed over $800 million in merchandise sales in 2007, and is projecting over $1 billion in 2008."about"/>

The name Zappos is derived from the Spanish word zapatos, meaning shoes.

Products

Zappos has expanded from shoes to handbags and purses, and has launched a second line of high-end shoes called Zappos Couture.
Zappos also serves the niche shoe markets, including narrow and wide widths, hard-to-find sizes, American-made shoes, vegan shoes, and Zappos exclusives.
Recently, Zappos has started to sell eyewear, apparel, and watches, as well as electronic devices and media, such as DVDs.

Sales model
Zappos uses a loyalty business model and relationship marketing. The primary sources of the companys rapid growth have been repeat customers and numerous word of mouth recommendations."fastcompany">, fastcompany.com, 2005"bbbonline">, BBBOnLine Update: June 2005, Vol.5 No. 6 In 2005, the chairman reported that 60% of customers were repeat buyers."bbbonline" />

Zappos has a stated goal to offer "best service in the industry.", Zappos.com Their service promotes such benefits as:
*Free shipping both ways
*A 365-day return policy
*A call center that is always open

They ended their 110% price protection policy and free overnight shipping in January 2008.Final Tag> The company promises 4-day shipping free with all orders but often delivers next-day anyway, so as to pleasantly surprise customers."Harvard Business Review">

Company culture and core values
Zappos read more at » http://en.wikipedia.org/wiki/Zappos.com