Ways to Market a Healthcare Clinic

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Doctor examining boy's ear.
Doctor examining boy's ear. (Image: Digital Vision./Photodisc/Getty Images)

Successful healthcare clinics maintain a steady stream of customers to keep patient loads and revenue high. Whether you focus on emergency care, wound care or mental services, a strong marketing plan can increase community awareness, referrals and profits. The best ways to market a healthcare clinic increase community awareness, maintain connections with all patients and lead to new clients due to high quality care. You can also emphasize special features like reduced costs -- a big issue for uninsured or under-insured patients -- or extended hours.

Community Activities

Involve your healthcare clinic in community activities like sports leagues, fairs or festivals. Offer medical services, wellness checks and informational lectures. By raising your community profile, you can increase awareness of your services. When potential patients already know clinic employees and feel a personal connection, they are more likely to use your services when needed in the future.

Newsletters

Distribute free newsletters by email to past and present clients. Include helpful articles, advice and information on clinic changes. Consider offering reduced-price special services through your newsletter to keep clients returning and keep patient levels high. Special services could include offering yearly flu shots, sports physicals or immunization checks. The goal is to get clients to see your healthcare clinic as their preferred health services provider.

Referrals

Provide outstanding care and attentive service and your clients will market your services by word of mouth advertising. Encourage customer referrals through gift certificates, reduced prices on future services or a small gift. The recommendation of friends or family can lead to increased traffic to your clinic.

Website

Craft a locally focused website that provides detailed information on your services and patient testimonials. Whenever possible tie into local events and information to drive local search traffic to your website. Feature helpful articles and information to keep clients returning to your site for updated information. A well-crafted website can drive patient loyalty and help acquire new patients. Use social media sites to get your message out. For example, the Mayo Clinic puts considerable resources into social media.

Other Facilities

Make connections with other local medical facilities to help balance patient needs. For example, if you offer basic emergency services for non-life-threatening medical problems, a local emergency room may refer clients to you when they are at capacity. Likewise, if you have a client who has needs beyond the scope of your services, you can refer her to other facilities. Proactive connections between facilities can increase patient care and can lead to long-term growth when patients know you have their best interests in mind.

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