Selling purified water systems can be a rewarding profession. When you sell a purified water system you are helping a family or company save money over purchasing individual bottles of purified or spring water, and you are also helping the people who drink the water to get a healthier water supply. When you are putting together your sales approach to selling purified water, it is beneficial to use the two central benefits of purified water as your cornerstone: cost savings and the health aspect.
If you can get your clients to understand the health benefits of a water purification system, then the pricing portion of your presentation may be easier for them to understand. It can be easy to become misleading when it comes to explaining the benefits of purified water, because while many people understand that tap water is not the healthiest option, it is also generally accepted that tap water is safe for consumption. Do not become overzealous in your attempt to portray the health benefits of purified water when comparing to tap water. Explain that contaminants such as bacteria can get into tap water very easily, and a purification system can help to remove these potentially harmful organisms. The pipes that carry the water can also be a source of contaminants as they degrade over time and allow debris to get into the water. Use facts when establishing the quality of purified water versus tap water and do not use scare tactics to make your point.
Water is supposed to not have a taste to it, but when water is treated by your local municipality for safe consumption, there can be a taste added to the tap water that purified water would not have. The best way to use taste as a selling tool for purified water is to create a sample for clients to try. Put the tap water side by side with the purified water and then allow the clients to taste for themselves. In most cases they will detect a difference that will make the purified water more appealing.
Return on Investment
When you are presenting your cost comparison between purified water and bottled spring water, keep it as simple as possible. Use your filter data to determine how much it would cost your purification system to purify one 16-oz. bottle of tap water, and then put that side by side with the cost of a 16-oz. bottle of spring water. The cost of the tap water is negligible and does not need to be part of the equation. If the taste portion of the presentation went well and you were able to properly convey the health benefits of purified water, then seeing the cost savings in terms of a real bottle of water should help you close the deal.
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