Create height in your booth. Some companies make the mistake of laying everything out flat on a table. Even tabletop displays must create height. Purchasing tabletop magazine racks, business card holders and sign holders that stand up make it easier for customers to see your information. Never expect people to lean over your table.
Even if you are limited to a tabletop display, you can still use a pop-up tabletop display. These displays are easy to assemble and make it easy for visitors to see your information. Height and pop-ups also make it easier for large groups of people to see your exhibit at the same time.