Retinol is one of the main ingredients in all anti-aging creams. It is an antioxidant that helps reverse free radical damage. Free radicals are atoms that can damage DNA and healthy cells. When free radicals damage skin cells, the skin loses its vibrancy and elasticity. When choosing an anti-aging wrinkle cream, make sure retinol is a primary ingredient. As long as this vital ingredient is present in the cream, you don't have to shelve out more money for the expensive brands. Also, look for coenzyme Q10 and copper peptides to be in the ingredients list.
Remember that non-prescription anti-aging creams contain active ingredients in low doses and even the expensive ones will only give temporary results. Thus, your budget is better served if you buy one of the less expensive brands. Just like the more expensive brands, these are reviewed by dermatologists and skin care experts before being put out into the market.