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Supplemental Insurance Sales Techniques

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By Christian Mullen
eHow Contributing Writer
(0 Ratings)

As a salesman, it is essential to help your clients understand the intricacies of insurance and the many financial pitfalls involved with Medicare. By giving them real-life scenarios and explaining what is not covered, you may be able to help them add supplements that are right for them and save them from the financial burden of catastrophic illnesses or accidents.

    Gap Analysis

  1. Review the client's current insurance coverages. Many insurance companies allow for high out-of-pocket expenses to lower the cost of a client's insurance. Due to the high costs incurred by insurance companies, they charge for little things that many people do not realize may affect them negatively if something catastrophic occurs. Health insurance policies do not often cover lost wages and have high deductibles that can be supplemented. By reviewing non-covered areas with clients, explain that they will be paying out of pocket for many situations and that there are options with supplemental insurance to cover these gaps.

    Review your client's current Medicare coverage. Medicare is health care for seniors and includes many services included for free, known as Part A, and for a small monthly fee, Part B. Many expenses are not covered by Medicare and many senior citizens incur large bills based on non-covered services. Many supplements are available through different companies that offer coverage on the things that our government does not pay for and it is best to help your client understand that that there will be out of pocket expenses that can be covered by a supplement. For instance, the yearly $1,068 deductible as of 2009 can be covered by purchasing a supplement, known as Medigap plans Part B through J. Anyone enrolled in Medicare parts A and B can purchase these.
  2. Real-Life Examples

  3. Introduce real-life examples of common things that may happen to clients and let them know how much they will have to pay out of pocket. If a client is out of work because of an injury, he may receive health care, but may be out thousands of dollars because of missed work. Compare the relatively low cost of a supplement to fill that gap compared to the lost wages and many will notice the value of a supplement.
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