The benefits of massage are vast and include enhanced immunity, lower muscle tension, and improved skin health. Because the Aqua Massage uses a less invasive approach to massage therapy, some entrepreneurs are starting Aqua Massage businesses. Pricing your Aqua Massage sessions should depend upon location, competition, overhead costs, unit model and your overall marketing strategy.
According to the official Aqua Massage website, a typical massage session lasts for 15 minutes. The national average cost for a regular massage in a spa is between $35 and $75 per hour, or about $15 for 15 minutes. These massages involve a licensed massage therapist, special oils and spa overhead costs. Price your Aqua Massage sessions for less than the local spa's massage prices. The Aqua Massage is a service that does not use a hands-on approach. Customers will receive the same benefit as a regular massage for a more affordable price.
Setting a price for massage sessions also heavily depends on the product model that you own. Aqua Massage has three product lines: the Spa Model, the XL Model and the PT Model. All three models feature a relaxation system that allows users to experience relaxing sounds and therapeutic aroma throughout the session. The XL Model and Spa Model allow users to listen to music via an MP3 input or CD player. If you have other Aqua Massage services available in your immediate area, consider purchasing a model that is above the caliber of local competition. The Aqua Massage can also be purchased in various colors to make it stand out from other models. Having a special product will justify a higher price per session.
Consider your market as you price your Aqua Massage sessions. If you place an Aqua Massage in a shopping mall, remember that this is an unlikely place for a consumer to come for a spa service. Use the price as an incentive for weary shoppers to try the machine despite their surroundings. On the other hand, if you place an Aqua Massage in a professional salon setting, customers may expect to pay more for services that exist within a spa environment.
Decide on a standard price that is profitable enough to cover your costs plus provide additional revenue. This extra revenue can be used to promote special deals or offers. Consumers respond to incentives and coupons, so promote your Aqua Massage by offering specials to first-time customers and people who purchase multiple sessions at one time. While this will lower the overall cost per session, it will provide a large income and a loyal customer.