Avon Products Strategies

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Successful Avon agents are able to maximize sales to existing customers and continually gain new ones with creative marketing. Whether you are new to Avon sales or have years of experience, expanding your product reach and exposure can boost your profits, lead to higher sales and increase your Avon rewards. The best Avon products strategies maximize your profits and help expose your offers to new customers.

Inventory

  • Buy popular products for your inventory when they are put on special, then fill orders from your inventory when customers purchase at the standard prices for a profit bump. Fill your inventory only with products that have a longer shelf life and are popular sellers in your market. Avoid pre-purchasing non-standard makeup colors since they are subject to change seasonally. The best inventory items include the Skin-So-Soft line, moisturizers and skin-care products.

Local Businesses

  • Advertise your personal Avon website at popular local businesses. Offer to deliver products that customers purchase online to the local business to save customers on shipping charges. Give the local business a cut of your profits for them to store and hand out your products. Consider offering your products at local bookstores, restaurants and coffee shops. Put samples of your products in the ladies' bathroom at these locations and put catalogs by the checkout counter.

Online Advertising

  • Increase sales on your Avon website by writing informative articles on websites such as Associated Content and Ezinearticles.com and linking those articles to your site. Write about popular product trends, makeup tips and uses for Avon products. These articles will drive traffic to your site and increase your product sales. Write timely and useful articles to avoid spamming concerns.

Company Insiders

  • Connect with employees inside large local businesses to sell your Avon products. Provide support materials like catalogs to these employees and ask them to leave books in break rooms and other places where employees congregate. Place a card in each book instructing people how to place orders with your employee contact. You will get a volume discount for placing higher orders, and you can give the inside employee the same profit they would normally make with a lower sales volume, but with you providing the order processing. This volume discount will allow you to make a high percentage on your direct sales.

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