Creative Marketing Idea for Resorts

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Resorts often have large marketing budgets, but the problem is differentiating your resort from the competition. While you want to show prospective guests fabulous suites, luxurious spas and beach side activities, you also want to make your resort stands out from the competition.

Entertainment

  • Bringing in top comedians and musical acts is a great way to invite people into your resort. Great talent performers give credibility to the caliber of the resort. This is a great strategy utilized by resorts throughout the nation. The resort may spend more than $100,000 to hire an act, but will draw in hundreds if not thousands of people who buy tickets, drink, dine and gamble (in the case of casino-resorts). Even though many don't stay as hotel guests, opening your resort to local patrons in this way keeps regulars walking through the doors.

Television Location

  • Television is a great way to promote your resort with many opportunities to gain exposure. Of course there is television advertising, but there is also having your resort as a featured location for a television show or feature film. A resort is also a great place to host an event such as a beauty pageant or televised poker tournament. These methods of exposure highlight a variety of resort amenities.

Business Conventions

  • Most resorts have business conference centers. Even those that don't can benefit from integrating themselves in the business community. Conventions attract hundreds of thousands of people who need places to stay, dine and relax while at the convention. Some resorts do not have the facilities to host a convention but are often within close proximity to convention centers. As a result, they can become an auxiliary site. If a resort is not in a large convention area, it can still market to local divisions of major companies that frequently need locations for sales and training meetings. Be sure to offer business patrons leisure specials for their next stay.

Spa Promotion

  • When people are staying at a resort, they want to relax. Themed spas intrigue patrons and makes the resort a one stop shop for relaxation with a full-service spa offering massage, facials and beauty treatments. Giving local patrons special rates can keep the spa busy even in non-peak hotel periods.

Packages

  • Resorts that cross-promote vacation packages offer value to hotel patrons. This can be a golf or tennis package with a local country club, a ski package or even a fishing adventure. Know the regional attractions and create packages that make both the resort and the partner look more attractive together than apart.

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