Successful medical equipment marketing must balance sensitivity, legal requirements and persuasion to increase sales and revenue. Whether you focus on assistance products such as wheelchairs and bathroom aides or specialized equipment for doctors, a strong marketing plan can lead to long-term sales success. The best medical equipment marketing tips make sales easier, help drive customers to you and raise the profile of your business.
Link with sources of medical equipment financing to help your customers buy the equipment they need. Consider banks, small financing operations or a company-based financing solution. When you remove financial hurdles from obtaining equipment, you will increase sales and decrease the time from presentation to finalized sale.
Create an information-driven website that features articles on how your medical equipment is being used to help correct problems, prevent accidents or alleviate symptoms. Provide factual information and real world examples that help potential customers connect with your products. Consider adding a blog that discusses medical care, legal changes, medical studies and new products. By providing updated information, your website will appear higher in search engine rankings, and you can help draw in potential customers searching for a solution to their situation.
Encourage referrals by offering discounts on future purchases or rewards like gift certificates for qualified leads or new sales. Depending on your products, consider starting an affiliate program on your website that helps drive motivated buyers to your website for quotes or purchases. For more traditional medical products, encourage doctor referrals by providing superior service and outstanding products that make a significant difference for their patients and improve their level of care.
Partner with nonprofit organizations that provide assistance to needy individuals with medical conditions. Provide your medical equipment for free or at cost in exchange for recognition on websites and promotional materials. Not only will you raise the profile of your business, you will extend the reach of your medical products.
Create customized products to help make your products appealing to different customer groups. Consider adding colors, changing the size or optimizing materials for pediatric use. Offer oversized, stronger products for obese patients. By customizing products to the needs of different customer segments, your medical products will appeal to more customers and will help you target customers that your competitors overlook.