Market America has created the UnFranchise Business, so each of their UnFranchise owners only have to focus on one specific goal: one-to-one recruiting. Unlike traditional direct marketing or franchises available today, Marketing America has taken on all the financial risk, leaving the UnFranchsize Business Owner time to master the following four recruiting tips in order to reach her own specific financial and business goals and objectives.
Market America UnFranchise Owners should use the FORM method of prospecting when looking for potential new UnFranchise Owners. F stands for Family. Ask questions about their Family. O stands for Occupation. Ask them what they do for a living now. R stands for Recreation. Ask them what they do for fun. M stands for motivation. Ask them, "If money was no object, what would you love to do, even if you were not paid?"
UnFranchise Owners are not like traditional Franchise Owners. Instead of presenting the Market America business opportunity from some fancy presentation, share from the heart. The UnFranchise Owner must share his story, explaining why he decided to buy an UnFranchse and how the decision was the best business decision he ever made. Explain how the Market America "One-to-One" business philosophy allows each Market America customer to create products and services based on her individual needs.
Closing is simple for the UnFranchise Owner if she has shared the presentation from the heart. All she has to do now is ask a straightforward question. "Based on what you have seen and heard, is there anyone or anything which will keep you from owning a personal Market America UnFranchise business right now?" By asking this question, you are allowing the prospect to ask additional questions, share who or what will hold him back, or he will join.
This is the most important tip when recruiting top-quality prospects. Most prospects are afraid he will fail because of a lack of training. As a Market America leader, 90 percent of your time should be focused on training and supporting other UnFranchise Owners in the personal Market America UnFranchise Organization. Training is personalized to the needs of the new UnFranchise Owner and not the needs of the Market America leader.