The liquor market mixes millennium-old substances like wine and beer and uses music and the promise of good times to market itself.
The liquor business broadly includes wine, beer and beverage alcohol brands. There are large multinational players such as House of Seagram and small micro-breweries. The liquor business has manufacturing, distribution, sales and marketing concerns.
Manufacturing, Distribution and Sales
All liquors come from or use some kind of vegetable or fruit. The harvesting and bottling operations are owned by the liquor company or some kind of trademarked bottling arrangement has been brokered with a grower. Liquor products need fermenting time as well as warehousing and staff to oversee those operations.
Distribution will make or break a liquor brand. The liquor industry is regulated by the Bureau of Alcohol, Tobacco, Firearms and Explosives. Alcohol is considered a controlled product in some states, including Ohio, where hard alcohol can only be purchased at state stores and is heavily taxed.
Nightclubs, restaurants and bars are an important part of a brand's distribution. Sales calls to the on-premise outlets must be made, orders taken and product delivered.
Consumers of alcohol beverages are definable by the type of beverage. Beer drinkers tend to be male and blue collar. Wine drinkers tend to be female and older. Consumers of brown liquors such as Scotch and bourbon tend to be male and older, while white hard liquors such as gin and vodka are consumed by younger adults in mixed drinks. Individual brands will attract their own particular consumer franchise with unique demographic and psychographic profile.
Liquor products are priced depending on their type. Beers are comparatively inexpensive, and all beer brands are priced pretty much in the same price range. Wine prices, however, run the spectrum from a few dollars to thousands paid for a rare vintage bottle. Hard liquors are priced relative to bottle size.
Liquor marketing possibilities range from promotions at wine tastings to party cruises on the high seas by a beer brand. Sex and sports themes are often used to advertise beer and some hard liquor brands. Manufacturing differences and standards are also used in advertising for liquor products.
How to Start a Small Liquor Store
Write a business plan. Regardless of what type of business you intend to start, your first step should always to be write...
How to Start My Own Liquor Business
How to Start My Own Liquor Business. ... Develop a marketing plan. Research local liquor stores and determine how you can offer...
How to Open a Wholesale Liquor Business
Liquor Product Business Plan. The liquor market mixes millennium-old substances like wine and beer and uses music and the promise of good...
How to Start a New Vodka Brand Business
Liquor Product Business Plan; Difference Between Potato Vodka & Grain Vodka; ... Meet with a liquor marketing expert and package design professional,...
Alcohol Industry Facts
Alcohol Market Share Despite larger serving sizes, over the past decade the market shares of beer and wine have decreased, while the...
How to Start a Liquor Store Business in Texas
Develop a business plan for your liquor ... Many distributors may be able to guide first-time orders to ensure you select a...
Business Plan for a Promotional Products Distributor
Business Plan for a Promotional Products Distributor. As a promotional products distributor, you will benefit from a detailed business ... Alcohol Distribution...
How to Become a Micro-distiller of Alcohol
Operating your own micro-distillery takes more than enthusiasm for distilled spirits; it takes money and some serious savvy ... Write a business...
How to Become a Beer & Wine Distributor
How to Start a Beer Distributor Business; Print this article; Things You'll Need. Business plan; Competitive research; Licenses and permits; ... Liquor...
How to Start a Beverage Company
How to Start a Water Bottling Company. Starting a water bottling company can be a lucrative venture for those who have between...
How to Make a Business Plan for a Bar
Your company's business plan is a comprehensive instruction manual, ... Include your liquor license application (or actual liquor license if you have...
Business Ideas on How to Increase Sales for a Liquor Store
Your liquor store may sell products that have a proven track record, but this doesn't mean you're guaranteed high sales. Every business...
Alcohol Distribution Careers
One of the greatest attributes of alcohol distribution is that many careers do not ... Your Business. Starting a ... taste and...