The UGG trend has taken the world by storm. Celebrities young and old don their UGG apparel at the first sign of winter, and even in the summer. In 2003, UGG Australia was named "Footwear News" brand of the year, and a whole new type of footwear was born as a result. Due to the high demand for UGG boots, the prices are also high. There are places to get UGGs for cheap, but be careful. There are a variety of knock-offs on the market, so you may be disappointed if you are looking for the real thing.
If you search for "cheap UGG boots" online, pages of websites will appear in the search results advertising cheap UGGs. However, UGGAustralia.com has posted a "Counterfeit Warning," to guide their customers on where to get authentic UGG boots. It warns that any website with the word "UGG" in the URL is most likely counterfeit. On the website, you can find a list of authorized online and in-store retailers where you can buy authentic UGGs.
When to Shop
Timing is everything when purchasing UGGs. Due to the high price tag, the timing of your purchase will determine the deal you get. If you want in-season, authentic UGGs, you will most likely be unable to find these deeply discounted. However, if you are willing to wait until the end of the season, when UGG Australia introduces its spring and summer styles, you will find the winter styles you want on sale. And most likely, the style you get will be just as fashionable the next season.
Though you may not think to shop at VictoriasSecret.com for UGG boots, it actually has a broad selection and is an authorized distributor for UGG Australia. Some styles are discounted--for instance, if you shop in the summer months you will find that last season's top-selling style is now discounted about 30%, which you may find was worth the wait. VictoriasSecret.com often has shipping promotions and gift certificates it sends for birthdays and other promotions, so be sure to sign up for the mailing list before you buy.
Though you may have never heard of this website, CozyBoots.com has been an authorized UGG retailer since 1994. If you visit this site, you will find a selection of the newest UGG styles, as well as a 50% off "last-chance" clearance section. CozyBoots also offers the 1-year UGG warranty on every pair of UGGs you buy.
When the popularity of UGG Australia began rapidly increasing, Nordstrom's department store became the premier spot to purchase the popular shoes. Nordstrom's is still an authorized dealer of UGG Australia and also runs sales on the shoes at the end of the season. You can visit Nordstrom.com or any Nordstrom department store to get an idea of sale pricing and availability.