Placing the pertinent information on a business card can make or break a company. Therefore, stay a step ahead the competition and stand out without being extravagant. Read further for more details that work in business for the 21st century.
Get the Right Look
Every client that receives a business card should be left with an indelible impression. This means that they might remember it for at least the rest of day, no matter how many other cards they view. The color, texture and photo should represent the company brand.
Choosing a theme for the card's look is fundamental to every card. For example, it could be by adding a green graphic or colors that represent the company. Hire a company to design an one-of-a kind logo, especially if a professional photo is not available, or design a free logo.
The logo should be considered an investment. See the Resources link below to Creative Business Cards to get ideas about how to do it yourself or how to explain the goals to a professional graphic artist. The best way to protect a logo is to file for a trademark.
A professional photo or graphic design should be clearly related to the business. A shoulders-to-head photo works best for people in real estate, for example. However, all types of businesses can benefit from making an added personal touch.
Include the Right Information
All business cards should include: name, phone number(s), mailing address, website, email, fax and social network account if applicable. Traditionally, social networks are not included, but depending on the industry, these could be helpful to help generate business.The social networks that might be listed include LinkedIn or a Facebook business page.
On the back of the business card, include some type of discount or incentive. This may deter some potential clients from misplacing the business card. If the incentives are not possible, try to include the company motto, which will bring more emphasis to the brand. To be most effective, both sides should say something relevant to gain the interest of the client.
Try to select a special look for the business card. Going green may be a useful PR move. Mentioning that the card is made from recycled materials could be a bonus.
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