- Trends and style are the most important factors when deciding what crafts will sell best. The same old, same old just won't work. If there's something that can be done to give the old craft a face-lift of sorts, then do so. If not, research what is selling and go from there. Colors and style appeal the most to buyers. They will also purchase unique items for their children or their pets. Browse through high-end and low-end stores to see what the market is offering and how well the items are selling. Watch catalogs for ideas on what is new and interesting.
- Ready-made items that can be embellished offer a great sales opportunity and can save time when scheduling shows of any kind. Hand-painted or embellished handbags and luggage are an easy way to gather interest. Hand-fashioned paper bowls also sell well. These take a little work but are well worth the effort, and they sell well at craft fairs. The idea is to make or offer a craft that is different from what is currently in the marketplace. Don't waste time and effort on making an item that can be purchased in a local retail or discount store. A simple idea will often become the best selling and marketable item when it is done well and offered at a fair market value. A niche market could be profitable. Celtic designs are popular as well as items that are associated with fairies, the paranormal and astrology. Thinking outside the box is definitely a good idea.
