- Create a handout that is professional, informative and eye-catching. Consider using an unusual shape or size to make your handout 'pop' out in a stack of other fliers. Many brides attend bridal shows to conduct research and get ideas. With numerous booths, many brides stock up on handouts to review in calmer settings. Since brides may not remember your specific booth, make your handout sell your services. Consider a postcard type handout if you offer photography services, a handout in the shape of a wedding cake or flowers or other shape that is not easily lost in a stack of papers. Have your handout easily assessable at your booth. Extend the reach of your booth by sending those helping you at the exhibition to other areas of the bridal show to hand out your fliers.
- A bride loves to get free products and services for her wedding since she can expand the size or elegance of her wedding with the same wedding budget. Offer a drawing to give away some of your products or services. Place a big box on your table with a big sign announcing your drawing. You will bring bridal show attendees to your booth and gain valuable contact information that you can use to send follow-up queries and marketing offers after the bridal show is over. You could use also use the drawing to drive traffic to your website. Hand out a card to each drawing entrant with your website address and say they must check your website for the winner. When they check your website, you will have another opportunity to market your services to prospective clients.
- Offer large discounts for brides who purchase your services the day of the bridal show. Since brides can quickly comparison shop among vendors at bridal shows, make sure your offer is one they cannot pass up. Not only will you make sales, you make other potential clients intrigued as you finalize service options. Make a big production out of signing the contract and allowing the bride to select options. Make the bride feel like a princess. Other bridal show attendees will remember your enthusiasm and bridal attention when making purchase decisions.
- Offer a free engagement service if brides come to your store or for a consultation. Have a sign-up sheet at your booth for this offer and limit the time brides can take advantage of your offer to spur response after the bridal show. This offer will allow you to bring in customers and sell them on your bridal services. Offers could include free engagement photos, half-priced engagement announcements, free party favors for an engagement party or a free bridal planning guide. Match the offer to your services for maximum benefit.
