Canon Powershot cameras are a user-friendly line of digital cameras made for point and shoot functionality. The Canon Powershot line competes directly with other digital camera lines, such as the Nikon Coolpix series, and the Photosmart series from Hewlett Packard. Canon Powershot cameras are known for their convenient shooting modes, ease of use, portability, and style, and they lead the point and shoot market in many of these areas.
Helpful Shooting Modes
Those purchasing a point and shoot camera are not looking for complicated manual settings. Canon Powershot cameras have a wide array of shooting modes, such as night scene, snow, indoor, outdoor, portrait, landscape, and black and white, plus many others. On most Powershot cameras, these modes are easy to set and change. For example, on the Canon Powershot SD790 IS, you only need to spin the control wheel located on the back of the camera to change the shooting mode.
Ease of Use
Canon Powershot cameras are designed so that anyone can use them, from amateur photographers to professionals who are interested in capturing the moment. Canon Powershot cameras have as few buttons and controls as possible in order to make the cameras simpler for the user. For example, on the Canon Powershot SD790 IS, there are only six controls on the back of the camera, including a play button that switches you from view to shoot, a menu button, a switch for video or camera, and the control wheel which allows you to easily scroll through pictures or the setup menu alike.
At the same time, advanced users have some added features, such as the manual ISO setting which provides professional quality photos in low light, and the burst mode setting which allows you to take several pictures in rapid-fire succession.
Canon has also included a line of powerful Powershot cameras for those who want a little more than just point and shoot capabilities. The SX 110 IS and the G10 are examples of Canon Powershot cameras that are closer to high-end SLR cameras than to their point and click Powershot brethren. They have higher pixel resolution and more powerful zoom and stabilizer capabilities.
Canon Powershot cameras are thin and lightweight, making them easily able to slip into a purse or pocket. The Powershot SD790 IS weighs only 5.47 oz. and is thin enough to carry around in your front pocket, ready for use whenever that perfect picture moment arises.
Style Plus Functionality
Canon Powershot cameras come in a wide variety of colors and styles. The Powershot SD780 IS, for example, comes in one of four colors: red, black, silver, or gold. The Powershot SD1000 IS comes in five colors: rhythm and blue, swing silver, pink melody, bohemian brown, and golden tone.
While thin is in when it comes to Canon Powershot cameras, they are designed primarily for functionality. Most Canon Powershot cameras utilize larger and more detailed LCD screens in place of the eye viewfinder.
Additional automatic features that come fairly standard on Canon Powershot cameras include an optical image stabilizer, red eye correction, face detection and focus, higher ISO capabilities, Pict Bridge, and Pure Color II for brighter LCD screens.
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