- Your business will be perceived as more professional and will have a better chance of thriving if you take the time to compose an email signature (sigfile) for your business emails. These email signatures are not complicated and can double as free advertising for your business. Make sure you include the name of your business, with one or two contact names. Include the department you work for and your business name. Don't forget the business mailing address (postal), phone and FAX numbers. Insert the company website address as well. Make sure to provide an email address your contacts can use to reach you. Include any slogans your company uses as well as any current specials you have running.
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As you are composing your signature line, keep it to six lines or less. If your emails will be including confidential information, put "For Intended Recipient" as a statement in the signature if your mail server is not set up to do this automatically. Leave the graphic signature out. Antivirus and email programs may automatically remove your graphic signature, defeating one purpose of setting yours up. You can more effectively market your company and its products or services if you include your signature in all business correspondence, website and paper newsletters, in the footer of every article your business publishes and testimonials you send to other businesses.
Example:
Barbara Alvarez is the next big writer.
For more information, call (555) 555-5555 or (800) 555-5555 or visit her website at:
barbaraalvarez.com
Look for her new book, due in fall 2011 -
Leave the personal email address at home, where it belongs. Sending an otherwise professional email communication and then ending it with drinkingboy@----. or kissme@--------. will instantly ruin the impression you want to send. Drop the emoticons and smilies from your email signature.
Don't forget to include your first name/last name or first initial/last name or last name/first name@----------.
