Holding an open house is considered one of the best ways to generate leads and publicize not only the house for sale but also your real estate services. Getting potential clients to show up at an open house and then convincing them to stick around long enough to get interested takes some work, but several methods will help you earn the best possible benefits from your extra efforts.
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Advertising the Open House
Going online with the news of an open house is an easy way to generate interest in your available properties. Send a message to your email list, post the date and time of the open house on a page of your website and upload several pictures of the property. Realtors with Facebook or Twitter accounts can alert their followers through these social-media platforms.
Not everyone who is interested in the home will be able to attend the open house. For that reason, consider posting a video walk-through of the property on your website. Do not forget to include a way for site visitors to contact you directly from the video page.
Newspaper advertisements are also popular for publicizing an open house, as are other traditional marketing techniques, such as direct-marketing postcards mailed out or posters and fliers displayed around town. Balloons and signs pointing to the open house can also help direct people to the home.
Providing Incentives
Offer potential customers a reason to come to the open house, aside from the home itself. Have the home professionally staged, then provide information on interior decorating to your visitors. You could have a lender on hand to discuss possible financing with visitors and even give estimates. Discussing mortgage possibilities with a lender can turn a casual visitor into someone who actively considers buying the home.
Keeping the Visitors at the Open House
The longer a potential buyer stays at an open house, the better the chances of the person buying a home, either that one or another one that you are listing. Making it easier for visitors to stay is one of the smartest strategies a Realtor can employ. Considering hiring a clown or magician to keep children entertained while their parents look through the home. If it is during the holiday season, hire a Santa Claus for picture opportunities. Although you do not want to take the focus off the house itself, providing activities can make the open house more enjoyable, putting visitors in a better mood and improving your chance of a sale.
