- Boutiques are upscale shops. They usually offer items that are a bit more expensive than those you would find in a general department store. For that reason, shoppers will expect a more luxurious shopping experience. To provide this, you will need to take that extra step when decorating. For example, instead of simple plastic blinds on your windows, dress them in lace or silk curtain panels with roman shades. Rather than leave your floor bare, cover it with different area rugs in gorgeous patterns and colors. Instead of painting the walls in a boring neutral shade, consider wallpapering them with a subtle but elegant pattern. Switch out canned lighting with pendants and even a chandelier in the middle of the store.
- To create a cozier, luxurious feeling in your boutique, display your gift or clothing items in unique ways. For example, fold sweaters and stack them on a mahogany desk rather than a metal table. Hang robes in an antique armoire. Place a small dresser in the corner and leave the top drawer open to display gifts. A baker's rack is a great way to display everything from food to clothing to spa gifts. In addition, invite your shoppers to linger by placing comfortable seating around the room. An antique chaise lounge, bench with cushions and other unique seating will dress up your boutique much more than boring metal chairs will.
- While it may be tempting to fill the walls with shelves displaying your wares, don't forget to add some artwork to the boutique, even if you do not intend to sell it. Art can define a space, whether it creates conversation or evokes a feeling of contentment. Avoid controversial works of art, and make sure your artwork is nicely framed. Try framing large black and white photos that have been colorized in a modern boutique. If your boutique is more old-fashioned, hang old botanical prints or even framed pieces of antique floral wallpaper that has been cut and matted.
