Marketing Ideas for Corporate Parties
When trying to wine and dine potential clients at a business mixer, just handing them a standard business card does not do much in terms of them remembering your company in the future. There a few other marketing ideas for corporate parties that will help you stand out from the competition.
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Office Sets
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Put Your Name in Front of Them Everyday
Some great party favors to hand out to the guests are organizational office gifts that they are almost certain to use. It does not have to stop at logo pens, magnets or stationary sets either. Investing in custom pocket calendars, executive notebooks and even planners will put your name in front of their face on a daily basis. When designing the larger items though, make sure that your name and/or logo does not overwhelm the product. A simple stamping in leather, or printing under the front cover is usually enough. Keeping the look of these kind of marketing ideas for corporate parties more neutral and professional will make it more likely to be used.
Gift Baskets
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Wine & Dine Your Clients
Having a bottle of wine customized with your logo and name on the label is a great start to a food and wine basket. Throw a couple of pretty glasses, some crackers and gourmet cheeses in an elegant basket or ice bucket to finish it off. Think of it as continuing to wine and dine your potential clients even after the party is over. If you're target market group are not drinkers, the same can be done with sparkling juice. Other options include bath and beauty sets such as gels, beads and lotions or even child friendly treat baskets. Great marketing ideas for corporate parties are items that the guests can share with their families when they get home that include items such as customized chocolates or mints.
Free Samples
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The Gift That Keeps On Giving
If you're company offers specific products and/or services, giving away freebies to potential clients will always peek their interests. That is why they attend these business dinners in the first place. It also gives you the opportunity for them to try everything out and prove you are the best. If you do not have actual items that you can give away, gift cards to use for your company are also a great idea. Partnering up with others in complimentary industries are also a great promotional avenue. You can offer complimentary samples of their products and they can do the same in the future for you, trading recommendations back and forth. The best marketing ideas for corporate parties are ones that will get the attendees talking, Word of mouth is still the best advertising that there is.
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