- The simplest but often most effective fundraising tool is a letter-writing campaign. With this fundraising technique, you will need to sit down and write a letter stating some statistics about cancer, telling people why you are involved and moving them to take action by donating to your cause. You can send out a letter to a lot of people quite quickly now with the convenience of email, and you will find that a well-written letter will get people to take action. Ask people, when writing your letter, to send it on to their friends and family. It is often surprising to see how far from home your letter will get and how many people it will touch.
- The written word will not move everyone, but sometimes pictures will. Consider creating a video with your computer's video creation software and put it to music. In the video, use pictures of someone you know who is suffering from cancer, add in some statistics and tell people how they can help. This is a very effective medium, as it will show people what they are donating to help cure.
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Many people aren't apt to give a donation just because you send a letter or a video, but they are willing to part with their money if you will offer them an experience. Consider planning a party or even a wine tasting, with items you get donated through local businesses for the event, and charge participation or admission fees. For example, you could send out invitations inviting people to a wine tasting where food will be offered with the price being $25 per person. Since you had all of the items donated you will be making $25 per person. If you got 50 people to attend that would be $1,250 toward your fundraising goal.
Another option would be to host a party at a local pizza place, as many places will donate their pizza for a good cause. Invite all of your friends and encourage them to invite their friends. Let people know they can come and enjoy pizza and drinks for $10 a person, which isn't more than they would pay if they went out to a restaurant on their own. Because the pizza place is donating the pizza, you're getting $10 a head.
