Vacant land can be challenging to market since the lack of visual references make it difficult for potential buyers to see the building options for the land. The need for additional investment and work to turn vacant land into usable space also limits the target market. Through diligence and innovation, vacant land can be sold, even in difficult market conditions.
Visually market the vacant land with a large sign that indicates the dimensions of the land, the current zoning and contact information. This sign should be easy to read from a car driving by the land. The sign will trigger word of mouth advertising between the area's residents and anyone they know who is looking for land for a home or business.
Clean up the vacant lot and keep debris at a minimum to make the land appear as spacious as possible. Place wooden stakes in the shape of a standard building and connect with surveyors tape. This outline provides a visual reference for the potential buyer and helps them make the leap from vacant land to usable space.
Advertise the land with architectural renderings of potential homes or buildings for the land. These drawings do not need to be full-scale usable drawings, only drawings that show several options for dimensions and building styles. This marketing strategy provides easy access to an architect, which can be a selling point.
Vacant land that is in use draws attention. For commercially zoned land, make sure the land is in a safe condition and then offer the land for nonprofit activities like car washes. People attending the event draw attention to the land, and anyone driving by notices the land in use.
Register you land with a builder appropriate to the type of vacant land you are marketing. If your land is zoned for residential use, register with a home builder. Offer a finders fee for anyone who refers a buyer.
Send color postcards to residents in the area. The color will draw their attention and the lack of an envelope with increase readership. To refine your mailing, pay for a targeted list of addresses from a company like infousa.com that has income and other demographic information.
Obtain multiple financing options for the land for prospective buyers to help ease the sales pitch. While the individual will also need approval, any zoning or legal complications will be eliminated through the financing search.
Create an online listing for the vacant lot. This listing could be on your own website, your parent company's website or on a third party listing service. An online presence is important to expand the visibility of your vacant land, just like a standard home or business building sale.