A successful hair salon has a steady stream of customers to keep stylists, colorists and aestheticians busy. In addition to acquiring repeat clientele, you should advertise your hair salon to help fill in schedule gaps with new customers and keep profits high. For the best results, use a mixed marketing strategy that with multiple advertising methods to reach a wider audience for your hair salon's services.
Do not overlook advertising in the Yellow Pages for your hair salon. Many individuals still pick the Yellow Pages to find a hair salon that is close to where they live, especially when they first move to a new area. Make sure your Yellow Page ad includes a map and highlights your specialties.
Increase your clientele by creating a website for your hair salon. Beyond putting your salon on a professional level, your website can help you keep in touch with existing customers. Put articles about new hair trends and styles to keep interest high in services for your existing customers. These articles will also bring in new customers who want to obtain the new styles you discuss on your website.
Focus on repeat customers. At check out, give your customer a coupon for future services. This coupon encourages them to return to your hair salon the next time they need hair services. A steady customer is a valuable commodity for your hair salon, so keep them happy to keep them coming back.
Do not overlook the advertising power of your professional staff. As they work with clients, have them encourage customers to purchase additional products and services. Having your customers use products that you sell also encourages the client to return when they need to restock their supplies.
On your website and at your store, have a sign-up process for an email newsletter that you send out on a regular basis. Avoid spamming your customers with just coupons and offers by providing helpful tips and advice on hair fashion and trends. But add coupons and specials as part of your newsletter. Customers will be more responsive when you send them more than just promotional emails.
Sponsor a charity event at your salon for Locks of Love or other charities. In addition to helping others, your business can obtain free advertising through press coverage of your event. Charity events also raise the prestige and visibility of your hair salon.
Partner with other local businesses that have complimentary services like a tanning salon. Exchange coupons and also consider packaging services. For example, you could offer a "Make Over" package that includes a new hairstyle and a tan.
New to the Area
Groups such as the local chamber of commerce provide information packets to people when they move to the area. Make sure your hair salon is featured in the information packet either through an advertisement or a listing. You can also work with home closing agents to include coupons for new homeowners.