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Viral marketing is a promotion phenomenon that encourages people to pass along a marketing message voluntarily. The dynamic viral message may arrive in the form of amusing video clips, interactive Flash games, advergames, images or even text messages. The successful viral marketer aims to identify individuals with high Social... more »
Grassroots marketing has undergone dramatic changes. A method that once relied on local, person-to-person interaction has now exploded into the world of the Internet. While the same principles apply, the online environment puts a whole new spin on this marketing approach. more »
Plan to profit. You can develop strategies for website success. A magnetic marketing machine with five action streams will promote your site to remarkable
prominence in both ranking and popularity. more »
While this article pertains mostly to the self-employed, all of us can use--and benefit from--the Internet to propel our careers. Here are a few ways to get noticed. more »
When you start a new business, one of the most important concerns is how to find customers or help your customers find you. You should give careful consideration to who your customers are and how best to reach them. You probably thought about this before you opened, but there are some special techniques that can help get the word out... more »
Viral marketing uses internet relationships to promote products, people and events. It relies on...
The term “Viral Marketing” was coined by a Harvard University professor in 1996. Cut away all the mumbo-jumbo, it simply is a... more »
Viral marketing is hot. This method of advertising allows you to pass on information to your friends and those friends to pass it on to their... more »
Whether it's a grown man dancing in cities all over the world, two teenage girls singing a favorite song in their bedroom or a small dog... more »
It seems almost as if the ad banner was created in tandem with the concept of viral marketing. Both emerged in the post-modern environment of... more »
Add yet another possibility to the many venues for viral marketing; that's right, a birthday offers new opportunities to introduce a different... more »
As a "blended" social/entrepreneurial phenomenon, viral marketing can be injected in unprecedented ways into various obscure venues like newspaper... more »
The buzzwords viral marketing and viral advertising refer to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives (such as product sales) through self-replicating viral processes, analogous to the spread of pathological and computer viruses. It can be word-of-mouth delivered or enhanced by the network effects of the Internet. June 23, 2005, 2005 Viral promotions may take the form of video clips, interactive Flash games, advergames, ebooks, brandable software, images, or even text messages. The basic form of viral marketing is not infinitely sustainable.
The goal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being taken by another competitor.
The term "viral marketing" has also been used pejoratively to refer to stealth marketing campaigns—the unscrupulous use of astroturfing on-line combined with undermarket advertising in shopping centers to create the impression of spontaneous word of mouth enthusiasm. May 8, 2007
History
There is debate on the origination and the popularization of the term Viral Marketing, though some of the earliest uses of the current term are attributed to Harvard Business School graduate, Tim Draper and Harvard Business School faculty member Jeffrey Rayport.
The term was later popularized by Jeffrey Rayport in his 1996 Fast Company article , and Tim Draper and Steve Jurvetson of the venture capital firm Draper Fisher Jurvetson in 1997 to describe Hotmails e-mail practice of appending advertising for itself in outgoing mail from their users.
Among the first to write about viral marketing on the Internet was media critic Douglas Rushkoff in his 1994 book Media Virus: Hidden Agendas in Popular Culture. The assumption is t read more at » http://en.wikipedia.org/wiki/Viral+marketing
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