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Designing print items for marketing includes postcards, flyers, magazines and bumper stickers. Get ideas for text, graphics and layout with this free video series on print design.
There are 8 videos in this series:
Full-color postcard printing requires considering how large the image will be, how many postcards need to be printed and what the printer's requirements are in terms of file size and color choices. Get a printing company to produce full color postcards with creative ideas from the founder of a successful marketing agency in this free video on print design.
Designing and printing postcards online is a great way to get a large number of high-quality prints. Base the design around what sizes and quantities are available from the printing company. Find a postcard printer online who boasts a quick turn-around with creative ideas from the founder of a successful marketing agency in this free video on print design.
Designing a magazine requires vast amounts of organization and planning, getting started by figuring out the distribution, the overall look, the style guide, advertisement placement and putting together a mock up. Design a magazine from cover to cover with creative ideas from the founder of a successful marketing agency in this free video on print design.
When designing a magnetic bumper sticker, find a printer who has experience printing on the special paper, and think about where the product can be used besides on a car. Print on magnetic paper, a much simpler process than attaching paper to a magnet, with creative ideas from the founder of a successful marketing agency in this free video on print design.
When designing a logo for a business card, consider size, number of colors and representation to ensure it is a good design. Create a simple company logo, without too many colors or details, with creative ideas from the founder of a successful marketing agency in this free video on print design.
Designing a flyer involves including the what, where and when information, grabbing the reader's attention at a glance and considering how it will be printed. Keep flyers simple, remember that negative space can make a statement, with creative ideas from the founder of a successful marketing agency in this free video on print design.
Making a birthday card instead of purchasing one is a great way to make it special,. Use a personal photograph, include a special message and add in humorous captions. Create a unique birthday card by hand, staying away from clip art and overworking it, with creative ideas from the founder of a successful marketing agency in this free video on print design.
Designing menu covers for a restaurant involves considering the durability of the materials, the cost of replacing them, the overall style and how easy they are to clean. Create a stylish menu cover that will be durable for years of use with creative ideas from the founder of a successful marketing agency in this free video on print design.
It doesn't matter how good a product or service is; without the proper marketing plan, it is doomed to fail. Marketing is a complex process of planning how to appeal to buyers. Using the four Ps - product, price, place and promotion - individuals use creativity to interact with buyers. It takes a great deal of study, especially in the social sciences, to appeal to a particular group. Focusing on psychology, sociology, economics and anthropology, marketers interpret modern culture, and one could argue that they may actually help create it. In this free video series on marketing and design, the owner of a successful marketing agency discusses how to design marketing tools for specialty printing. Get ideas for printing full color postcards, flyers and bumper stickers, and find out what kind of size requirements and color choices are available. Learn how to design and print things online, and even get tips on designing menu covers for a restaurant. Printing is a huge part of marketing that requires a creative eye.
Kira Evans Award winning designer Kira Evans is the founder of Kira Evans Design, a full service marketing firm with an emphasis on the strategic use of creative branding through specialty printing. Kira Evans Design clients range from Fortune 500 companies to PR firms and entertainment entities.Clients come to KED seeking their expertise in high visibility product packaging, ad campaigns and marketing collateral. KED's reputation is built upon the innovative use of exotic materials and quality printing to create works of art which require a creative vision, and an attention to detail, capable of exceeding the desires of the most demanding clients. Projects include "For Your Consideration" media packaging for the Oscars and Emmys, limited edition product packaging for the consumer and a wide range of marketing collateral. With permission of the following companies, Kira Evans Design has worked with Palms Resort and Casino, Boost Mobile, Starbucks, Frederick's of Hollywood, William Morris Agency and In Style.dkdk
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