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There are 14 videos in this series:
To create a Web page, be very clean about the purpose of the company or site, use multiple pages for lots of information, have really good navigation, and use the right font size. Make sure a Web page has easy-to-access contact information and quick downloads with ideas from a business management consultant in this free video on Web pages and the Internet.
To manage a small business, know the difference between profit and cash flow, create simple and effective marketing, and keep employees and customers motivated. Run a small business more efficiently than a larger business with information from a business management consultant in this free video on small business.
Mythology is commonly used in advertising to show the features of a product, highlight how a product will increase sex appeal, and explain how a product will reduce fear or worry. Use mythology to show how products make people winners with tips from a business management consultant in this free video on advertising.
Strategies for improving listening skills include paying attention to body language, focusing on word choice and listening to the tone of the words. Notice changes in the way a person speaks to improve listening skills with advice from a business management consultant in this free video on listening skills.
To read people's body language, pay attention to changes in behavior, watch people carefully, and learn how to read the tempo and tone of a person's voice. Avoid falling into traps of absolutes when it comes to body language with help from a business management consultant in this free video on body language.
Promote a business by making the message potent and simple, using the right messages for the business and making sure the target audience will receive the message. Advertise to promote a business over a variety of marketing channels with advice from a business management consultant in this free video on advertisement.
Sell online by keeping advertising simple, reaching all senses to engage the customer, providing quick product information, and attracting the right customers. Make sure it easy for customers to take action for Internet sales with help from a business management consultant in this free video on online business.
To be a leader, inspire people to do things they didn't think was possible, help solve problems, work to resolve conflicts, and develop emotional literacy. Balance different skills as leader with advice from a business management consultant in this free video on leadership.
Be a good manager by setting objectives for yourself and your employees, organizing work flow, understanding money and finances and understanding your own strengths and weaknesses. Focus on employee needs as a manager with tips from a business management consultant in this free video on management.
Being a natural leader requires being authentic, recognizing uniqueness, knowing strengths and weaknesses, and changing when necessary. Learn how to conform when necessary, but also to be a maverick, with advice from a business management consultant in this free video on leadership.
Become successful in business by heading off competitors at the pass, being reliable and learning about profit and cash flow. Find out how to market a business successfully with advice from a business management consultant in this free video on business.
A successful business has a product that people want, offers unique services, continuously develops new products and delivers services with minimal problems. Hire good people to work for a successful business with advice from a business management consultant in this free video on business.
A good team is made up of a diverse mix of people who think differently, but still get along when it comes to a business. Find out how a successful team should have a good leader with insight from a business management consultant in this free video on business teams.
To name a business, consider using abstract names that allow for growth, functional names that tell clients about the product, or names after the founder. Geographical names can also be used when naming a business with advice from a business management consultant in this free video on business.
Starting a business requires the utmost organization and planning. Beyond conceptualizing a business plan and getting the ball rolling, there are employees to compensate, books to keep and bills to pay. It is the small business owners' responsibility to monitor every detail that takes place in their business. It can be strenuous work to start a new business, but keeping organized and accurate is the foundation to a successful company. In this free video series on business and leadership, a business management consultant explains how to run a successful business. Get information on creating a Web page, managing a small business and advertising. Learn how to market a business and how to pick a name for a business. Discover information on becoming a leader, being a good manager, and creating a successful team environment. Improve the success of a business with the help of these free videos.
Peter Cook Peter Cook has more than 25 years of business, academic and consultancy experience. He leads Human Dynamics, a consultancy that mixes business and management ideas with the arts, especially music. Cook is author of "Best Practice Creativity" and "Sex, Leadership and Rock’n’Roll." He has taken his ideas into large businesses and, in a voluntary capacity, into education, bringing back creativity into the classroom.dkdk
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