Marketing & Public Relations: Video Series

To write an effective business case study, find a productive business in the field, contact the organization for information, research relevant data, create an outline, and include relevant research for the paper. Include all sources used for research in the case study with advice from a public relations and marketing professor in this free video on business case studies.

Advertise babysitting services by thinking about target market, determining where the market will look to find babysitters and advertising in those target markets. Consider adding babysitting services to a local babysitting agency with advice from a public relations and marketing professor in this free video on advertising.

Advertise nanny services by creating a resume of experience, determining the target audience and advertising in local newspapers, community centers and supermarkets. Network through friends to advertise nanny services with advice from a public relations and marketing professor in this free video on advertising.

To write marketing research on a new line of products, consider whether the product is new to the market, the size of the market, competition and the emotional rationale behind potential customers. Use existing data from market research on a product to find the missing link with information from a public relations and marketing professor in this free video on business marketing.

Announce the relocation of a business by sending out e-mails or postcards, advertising in local newspapers and on local cable television channels, and contacting the local Chamber of Commerce. Plan a function to announce the re-opening of a business that is moving with advice from a public relations and marketing professor in this free video on business marketing.

The history of public relations began in the early 1900s when promoters offered information on live entertainment to the public. The science behind public relations was developed by Edward Bernays. Learn how PR is part of the integrated marketing communications mix with information from a public relations and marketing professor in this free video on public relations.

Obtain a press pass by becoming a member of an organization that covers different events and would require press passes to get reporters or photographers in a good position. Find out how a business card or some proof of identify would be required for a press pass with information from a public relations and marketing professor in this free video on the press.

Start a Web-zine by registering a domain name, designing the Web site, creating an e-mail to connect to the Web site and developing original content for the online magazine. Consider hiring independent contractors to write content for a Web-zine with advice from a public relations and marketing professor in this free video on online magazines.