How to Match Skin Tones

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When matching foundation to your skin tone, try out two or three colors within your range by applying a small line of each on the cheek. Choose the closest matching cosmetic product with help from a certified image consultant in this free video on makeup application.

Part of the Video Series: Skin Tone Beauty Tips
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Video Transcript

Hi, I'm Kelly Machbitz, Certified Image Consultant and beauty expert, and today I'm going to tell you how to match your skin tone. So, the first thing you want to do is make sure you remove all the makeup from your face so you have a nice clean face to work with, and what I recommend if you really want to match your skin tone perfectly is go to the makeup counter and have them match it for you, and then you can go to the drugstore or your cabinet at home and find a product that looks similar. But, here's how you're going to do it at at home if you can't go to the makeup counter. You're going to select three different colors of makeup within about your color range and Keelie here has a medium to light skin tone, so I selected three colors of foundation in that range in a medium to light color range, and I'm just going to make a stripe along her jaw line with each color. So, we'll have three stripes when we're all done. So, here you can see that the first color we applied is a little bit dark on her skin. It looks very dark to me. The second stripe we applied was too light. It's actually got too much yellow for her skin tone. The third stripe we did actually matches her skin tone the best. It looks very, very close to her skin tone, and then if we blend it in you can see that that matches perfectly. So, we have selected the right shade, number three. So, that's how you select the right shade of foundation for your skin tone. I'm Kelly Machbitz, Certified Image Consultant and beauty expert.


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