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Summary: Shaving the face properly involves using gentle strokes, pulling the skin taut one section at a time and rinsing the blade frequently to prevent buildup. Always shave with the grain of the hair the first time around, but go back against the grain if necessary.
"Throughout your shave, use light gentle strokes. Applying too much pressure can lead to skin redness, irritation or nicks. Ultimately the razor should do the work, not you. As you continue your shave, try pulling your skin taut and then shave over the area that is pulled tight. Doing this creates a more consistent shaving surface for your razor. It's also a good idea to rinse your blade frequently which prevents buildup on the blade edges and cartridge for better glide and more comfort. First shave with the growth. Then if necessary, go against the grain for a closer shave. To determine which way your hair grows, before starting your shave, rub your hand over your face and neck. If you feel resistance, you're going against the grain."
eHow Article: How to Shave Your Face