How to Advertise a Car to Sell

Video Transcript

"Well ten years ago that answer would have been very simple because it would have been directly to the newspaper. But in todays date and time you'd probably go towards Craigslist or one of the quick sales. If it's a more expensive vehicle you'd go to one of the big search engines like cars.com or autotrader.com and that way you get a little bit more exposure. Well we do multi media. We'll have print advertising and in newspapers. We're very strong with our Internet presence so we have a lot of search engines that we use to try to generate traffic to the dealership. Ford Motor Company provides a site that allows individuals to build and price vehicles. We get the opportunity to respond on those. And television works quite well for us. Well we find that the more information we can empower a customer with the more confident they are with their sale. And with the individuals who are Internet savvy we provide electronic brochures that give them information on the product. And of course the glossy brochures still go back to the days when I was a young man following my father to the car show. And there's nothing like being able to open up a brochure and look at the center fold. That silver car with the black leather interior. It brings a lot of texture to the purchase."