How to Sell My Photography

Video Transcript

"Hello my name is Tom Sapp. I'm with Tom Sapp Photography, today we are going to talk about how to see photography. And there are literally thousands of different ways, and what I have noticed in marketing and selling your photography, selling your name basically, branding is a huge thing. You want to put your name everywhere you can. You also want to put your images everywhere you can. I put them in coffee shops, I put them on the walls in restaurants, I literally put them anywhere somebody will hang them. Do I sell them everywhere I put them? No I do not, but it's not the point of selling your images at that point. It's the point of branding, getting those names out. So say you do all these things you put the images places, and you put one image on the wall, and then all of a sudden you decide to set up a little booth downtown in front of the water walk or however your downtown is set up. But where the people accumulate often like a strip mall things like that. When they see your name on a stand, and you have all your images on there, and they can remember seeing those images in different places where they were eating around town. They go oh that brings back memories, or it could be a special place where a couple met. So they are going to want to purchase those photographs as a memory keepsake item. But there is literally thousands of ways that you can sell them. Online is huge. I personally tried to do online, and I found that a lot of the stock agencies now are just so so clustered, they have so many people that are constantly trying to send them landscapes, flowers all kinds of photography. To where if you did sell them online it's just made me feel like I wasn't really getting what I could from for the images. A lot of them wanted me to sell them for maybe thirty dollars for a high resolution file. And if you sell it a thousand times that is awesome, but with all the clutter that is on there now it's just the sales didn't really rack up for me personally. But everybody's got their own method that works for them. For me, putting them around town, getting them in people's faces that are close by. That way they can call me, they can come meet with me, and it's also a great way to get into other types of photography as well. People will call me and they go, "Hey I saw your landscapes downtown, how do, do you do aerial photography? I've got this one guy actually asked me to do, to go up in a helicopter because he had some land here on the river front and he wanted to build on this land. So he wanted some photography to put a book together, a brochure. So I went up and I did that with him, and it was all because he saw a couple of landscapes on a wall while he was dining in a restaurant here in town. And literally as long as you focus on what you are doing. I mean I can not stress that enough, if you just focus on whatever type of photography that you are doing. And you focus on a certain marketing aspect, be it print, be it on the web, whatever you do just stick with it, and that is going to bring you a lot of luck. This is Tom Sapp, Tom Sapp Photography thank you for listening."