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Summary: When making logs in Adobe Illustrator, create a square format, use a signature color, and create a simple design that represents the business. Find out how to create a logo with tips from an experienced graphic artist in this free video on graphic design.
"O.k., now we're going to learn how to make a logo in Adobe Illustrator. So I'm just going to make a quick Fitness logo, say, you have a fitness business and you want a quick little logo to use. Go to the round or rectangle tool over here. I'm just going to drag with hold down Shift, keep it nice and straight. A nice square like that, go over here and pick the magenta color. Switch it over here so it's a full grand color. Now, what you want to do is, go over to your Symbol Directory on the far right here, click in the little arrow, go down and open Symbol Library. And you want to pick Logos and that should pop up this little window here with the whole bunch of little icons on it. Now I'm going to pick the little man who's kind of jumping, put him in the middle. Now drag with the arrow, drag him nice to try and fit him in the middle of the square, nicely like that. Now I'm going to go to the Text Tool, start a Text Box underneath, I'm going to type in Fitness. As you can see, it's a little bit too small, so first I'm going to select the text and I want to make it a different font, so let's pick Arial Rounded. Now click on the arrow again, hold down Shift, so that it doesn't lose it's shape, and drag it up. So nice and, fits nicely under the square like that. There you go, that's how we'd go about making a logo in Adobe Illustrator."
eHow Article: How to Make Logos in Illustrator