Writing Mission Statements

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A mission statement should be written to express everything about an organization in a short, succinct and attention-grabbing slogan. Learn how to write a mission statement for an organization in this free video on writing and study skills from a professional playwright.

Part of the Video Series: Writing & Study Skills
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Video Transcript

Hi, I'm Laura from youngwritersworkshops.com and I'm going to talk about how to write a mission statement. This is such a great topic because a mission statement is a way to express everything about your organization in a very short, succinct slogan. It should really be brief and not put people to sleep. You don't want people to have to listen to three of four parenthetical phrases in your mission statement. It should be something that really grabs someone. Your mission statement really appeals to someone's heart. You can also think of it as an answer to the question why do you do what you do. An example of a mission statement is we will do what's easier to help a child then to repair an adult. So if someone were to say well why do you do these things, why does your organization exist. You can say because we believe that it's easier to help a child than to repair an adult. Now, a mission statement can lead into your goal statement that can lead into more specific things that you do to achieve your mission. And it can be quite a good conversation starter for you to get the message out about your organization's mission. But just remember, keep your mission statement short. Make it appeal to someone's heart. Make sure it distinctly described why you exist. Why you do what you do. And if you follow those rules, you'll be able to write a great mission statement.


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