How to Write a Business Plan

Video Transcript

"Hello my name is Fj Cava and I have an MBA from San Francisco State University in entrepreneurship. I'm also owner of the Bayview Webspot here in San Francisco. I'm going to talk to you today about how to write a business plan. Business plans need all of these components. You need to have an executive summary, an operations section, a management section, a marketing section, a finance section and an appendix. The executive summary should be no longer than two pages and be a synopsis of everything in your business plan. The operations section talks about how you are going to sell your goods or services and operate the business on a day to day basis. The management section covers the people that you are going to manage, who they are, what their job descriptions are and how much you are going to pay them. The marketing section talks about what goods and services you have and how you are going to market it to the general public, who your target market is and what venues you are going to get the message out to. Finance section is a very short section, it is only about a page long and talks about when your break even point is, how you are going to be profitable. The appendix includes all the financial numbers of your finance section so your profit loss statement, your statement of cash flow and your balance sheet. Thanks."