How to Be Successful Selling Retail Jewelry

Series Summary

People have been wearing jewelry accessories for centuries, and there are signs that even Cro-Magnon men and women created crude necklaces and bracelets of bone, teeth and stone hung on pieces of string. Today, man and women's jewelry is added to almost any outfit to add a bit of fun, sexiness or bling to a look. Modern jewelry is more diverse than ever, offering many choices of style and tastes. Working with an array of new materials, like plastic, wood, and stones, jewelry can complement any outfit whether going to an important event or just hanging out. In this free video series on jewelry, a jeweler representative discusses selling jewelry of all kinds. Find out how to sell jewelry at home by setting up an office, inviting people over and handing out business cards. Get tips on appraising jewelry and selling it at vintage shops, consignment shops and flea markets. Start a new career in the jewelry industry with these helpful hints.

Video Transcript

"Hi. I'm Judy Carrier with Jewels by Parklane. And I have a question for you. They've done studies that show, men think women who wear a drop earring are sexier than women who don't. What do you think? I'm been in the jewelry business for over thirty years and I'm going to talk to you about how to be successful in selling retail jewelry. The first thing you do is your research. Find out what's hot in your area and what's not. Do comparable pricing. Find out what the median is. And then get out of the house. Go meet people, wear your jewelry, show your product. Drop in stores; any place. Where ever you go, hand someone a card or maybe just a brochure showing your jewelry. And then go home. Once your home, do a follow up call within 24 hours. Make sure, of course, you've gotten their business card, their phone number, that sort of thing. But basically get out and meet people and then follow through with ten calls per day. That way you're guaranteed success selling retail jewelry. I'm Judy Carrier with Jewels by Park Lane."