How to Approach Customers

Video Transcript

"How to approach customers? Two things must be done before approaching customers. First, a clearly defined description of the product or service you sell must be constructed. This message must be conveyed in the first three seconds of your conversation; plain, simple and easy to understand. A long description does nothing for your customers and basically it's pointless. Your message becomes very blurred the longer it becomes. Your customers should not have to decipher your message. We need to make sure that they are able to understand clearly and concisely what the message is. They must understand it, and it must be understood within the first three seconds of your conversation. Within three seconds, it's essential because a potential customer needs to know exactly what it is that you're talking about. One, two, three, three seconds, that's it; one, two three. After you've developed your clearly defined message, you must define your target market. Everyone is not your customer, and therefore, you cannot market to everyone, and you probably cannot afford to market to everyone. Your target market should incorporate four key components and those components is that it must be definable, sizable, reachable, and measurable. If you're a piano teacher, for instance, your target market could be defined as, children between the ages of six to eighteen, whose parents have disposable income and live within a five-mile radius of your address. This is sizable. It's measurable. It's also definable and quite reachable. You can best find ways to connect with your customer once you're able to define your market. Each target market is different and may not respond to the same method of communication. So, you must determine how to approach your target market and your customer base. The best way to determine how to approach your customers is develop a survey. This will allow you to ask questions and to begin to fit the criteria of your target market, and it is within these answers that you will find the correct approach to specified customers in your target area."