How to Sell an Idea

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Part of the video series: Business Advice

Summary: When selling an idea, there should be a clear message about how the idea works, how it benefits the user and how it makes or saves money. Sell an idea with tips from a certified adviser on small business in this free instructional video on starting a business.

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By Paula Roberts
eHow Presenter

Paula Roberts is the executive director of the Tennessee State University Small Business Development Center. She has a master's degree in public administration and is a certified...read more

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"How to sell an idea. When selling an idea, you should have a clearly defined message about how your idea works, how it will benefit the end user and how it will make money or save money. Your clearly defined message should convey your idea within a short amount of time. Usually within the first three seconds so this way your audience will understand your idea clearly. Keep it simple and always use keywords that will help the audience visualize your idea and its benefits. A new idea is often harder to articulate because there aren't tangible products or services that you can use for your examples. So be sure to test out your message on family and friends before speaking to your audience."

eHow Article: How to Sell an Idea