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Summary: To find cheap advertising, look into streaming audio spots on radio station websites, ads on cable television and in weekly papers. Find cheap advertising with tips from a marketing executive in this free video on marketing and advertising.
Peggy Collins is a dynamic marketing executive who knows the importance of making an impression. Over her two decades in the media, an entrepreneurial spirit and a common-sense...read more
"As Jon Arbuckle used to say, you get what you pay for. Hello, I'm Peggy Collins, and I'm here to tell you how to find cheap advertising. Cheap advertising can get great results, if you do your homework. Until you know who your customer is and why they want or need your product, don't invest a dime in advertising, no matter how cheap it is. When you know who to talk to and how to get their attention, here are a couple of cheat advertising solutions. The clear winner is streaming audio spots on radio station websites. The cost to make a thousand impressions on the right radio station is the lowest of all mass media, and radio is designed to reach a specific target audience. Streaming video is now emerging as website content, like viral and social media, it's a much cheaper way to reach your target market. With a vast number of network options, cable TV allows you to buy targeted audience, much the same as magazines or radio station formats, appeal to certain lifestyle and demographic groups. Cable is also less expensive than broadcast TV. There are products like door hanger advertising and weekly papers, product sampling and tying into media promotions by furnishing prizes for contesting, can help you stretch your cash ad budget and also give you exposure on air. Local TV stations may strike a deal with a local merchant to supply a product or service for an entire year, like clothing for the anchor team, or hair and makeup. Just pick up the phone, call the news director or sales manager. With some luck, and a creative approach, you might be surprised just how easy it can be to get cheap advertising. These are just a few tips on how to find cheap advertising. Wishing you good luck and good business, I'm Peggy Collins."
eHow Article: How to Find Cheap Advertising
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