eHow launches Android app: Get the best of eHow on the go.
Take out a patent by examining the terms and procedures online, or by hiring a patent attorney certified b… More
Article I, section 8 of the U.S. Constitution empowers Congress "to promote the progress of science and u… More
The United States encourages technological development by protecting the rights of inventors with patents.… More
Applying for a U.S. patent can be a challenging process, however, there is some red tape to muddle through… More
A patent granted by the United States Patent and Trademark Office (USPTO) confers upon an inventor "the ri… More
Write a patent by logging onto the Internet to understand the terminology and procedures for registration,… More
Marketing your patented idea requires the help of licensing agents, legal professionals and research firms… More
Find out if an idea qualifies for a patent by logging on to the Internet, or by hiring a specialist such a… More
A patent gives you the exclusive right to make, use or sell a product, device or process for a set period … More
Summary: Marketing your patented idea requires the help of licensing agents, legal professionals and research firms. Market a patent with tips from a marketing executive in this free video on marketing and advertising.
Peggy Collins is a dynamic marketing executive who knows the importance of making an impression. Over her two decades in the media, an entrepreneurial spirit and a common-sense...read more
Starting a business requires the utmost organization and planning. Beyond conceptualizing a business plan and getting the ball rolling, there are employees to compensate, books to keep and bills to pay. It is the small business owners' responsibility to monitor every detail that takes place in their business. One of the most important aspects of a new business is marketing and advertising. Following the four Ps, product, price, place and promotion, good marketing maximizes the distribution of a product and constantly brings in new customers. It can be strenuous work to start a new business, but keeping organized and accurate is the foundation to a successful company. In this free video series on marketing and advertising, a marketing executive discusses this important aspect of business. Learn about marketing a patented idea or product with licensed professionals, and find out how to market an invention through effective presentations. Attract new customers, find cheap advertising and market a new business successfully with these marketing and advertising tips.
"Once you secure a patent for your idea, you'll need some serious expertise or some very deep pockets for your invention to market. Hello, I'm Peggy Collins, and I'm going to share with you how to market your patent. There are professional negotiators called licensing agents with the experience, contacts and resources to make it all a reality. They help you with manufacturing, set up a distribution chain and market your product. In most cases these agencies have relationships with investors and smaller companies with what is arguably the most important element in the formula capitol. To market the patent yourself, you'll need some trusted legal guidance to help protect your intellectual property. Now what do you have to do? Be prepared to work hard and invest a great deal of sweat and determination. The next step is to research the potential success for your product or idea. I strongly recommend hiring a research firm that to assist with the more complex data that you'll need to secure financing. You'll need to prepare an impressive presentation and marketing materials that detail your idea, your marketing plan and business plan to present to investors. I'd also recommend you include the results of any market research or data from feasibility studies. The challenges are daunting. But if you're a creative person with a great concept and a great deal of faith, building dreams is what makes it all worthwhile. This is a few tips on how to market your patent. I'm wishing you good luck and good business. I'm Peggy Collins."
eHow Article: How to Market Your Patent
Copyright © 1999-2009 eHow, Inc. Use of this web site constitutes acceptance of the eHow Terms of Use and Privacy Policy. en-US Portions of this page are modifications based on work created and shared by Google and used according to terms described in the Creative Commons 3.0 Attribution License.
