How to Give a Persuasive Presentation

Video Transcript

"You need to give a persuasive presentation. I'm Gloria Campbell with Advantage Training Systems in St. Petersburg , Florida. If you want to give a persuasive presentation, then you want to keep in mind what your objective is. You're trying to change someone's opinion, or you're trying to make your position more favorable. And so what you want to do is make sure that you give people the facts. The facts as stated. You also want to give them features and benefits, because one of the best ways to persuade someone about what you....your presentation...in your presentation is through giving them the feature and then also what is the benefit of that feature. Most people don't buy features. They're going to buy the benefits. So in giving a persuasive presentation, make sure that you understand what your goals are. Make sure you also understand how what you're doing is going to benefit the person who is receiving the presentation. And make sure that there is also some call to action. That means you're going to ask them to do something. You're going to ask them to join a group, you're going to ask 'em to purchase something, you're going to ask them to go and fill out something. It doesn't really matter, but in giving a persuasive invitation, or presentation, you're going to talk about what are the benefits, and you're also going to ask them to do something. My name is Gloria Campbell. I'm with Advantage Training Systems in St. Petersburg, Florida. Giving a persuasive presentation means that you have clearly identified what the benefits are to your audience, and you're asking them for a call to action."